What is Visionarium?
Visionarium is a one-of-a-kind exhibition center that combines retail and direct promotion for Italian companies. It offers the opportunity to sell products while bypassing the entire traditional supply chain, which includes agencies, importers, distributors, and wholesalers. This innovative model allows producers to significantly increase their profit margins and benefit from a dedicated showroom, ideal for presenting products to businesses and professionals interested in new collaborations.
The spaces at Visionarium are rented directly by the producers, who retain full ownership of the displayed products. The product categories are entirely Made in Italy, ranging from fashion to food, beverages to spirits, and even art, music, and any other artisanal product designed and crafted in Italy.
How does it work?
Once selected, the supplier can rent a space within Visionarium and ship their products directly to themselves at the Visionarium location at their own expense. To start the collaboration, the producer must provide two price lists: one for retail sales and one for wholesale sales. Both lists will be general, as final pricing will be determined later based on a thorough product analysis, considering that the U.S. market is more expensive than the Italian one.
Visionarium will handle uploading the products into the digital system and placing them in the most suitable exhibition spaces. In the case of food or alcoholic products, the producer must send a small initial supply to allow for a preliminary product evaluation.
What does Visionarium do?
Visionarium takes care of all commercial management and marketing to promote the products displayed in the store. This means that the producer will not have to bear additional costs for employees, utilities, taxes, administrative management, warehouse, marketing, or advertising.
Additionally, Visionarium is available to organize:
- Exclusive and group events.
- Promotional activities outside the store.
- Social media marketing campaigns.
- Press office services, upon specific company request.
Our goal is to ensure comprehensive and customized promotion to maximize the visibility and success of Made in Italy products.